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Does Your Lack of Marketing and Selling Skills Hold You Back From the Success You Deserve?
Would You Rather Get a
Bikini Wax
Than Market Your Business?
Dear Enterprising
Woman:
Let's be honest.
You started your
business because you wanted more time for your family and
so you
could do your own thing without a boss. But is being a business owner really
all it was cracked up to be? Are you doing as well as you could when you
consider all the time and work?
The answers are
not about finding the hottest new product, service or comp plan. The answers
are not about having the perfect computer, boyfriend, husband, college degree,
upline, downline, bookkeeper, assistant or business partner.
The answers are
all within you. You can access those answers and put more profits in your
purse than you ever dreamed possible once you unlock the secret keys to
success and a lot more money with less effort and more fun. Take five minutes
to read this letter and I'll give you the secrets to why your marketing has
flopped in the past and what to do about it.
Are You Ready for "Testosterone-Free Marketing?"
My book,
"Testosterone-Free Marketing: The Yin and Yang of Marketing for Women" is an
amazing blend of no-nonsense marketing strategy and real empowerment for women
like you served up with a side of self-confidence that will help you in every
possible marketing and selling situation. Couldn't you use a little more
self-confidence and savvy so you’d feel good about "getting out there" and
asking for a sale?
-
Do you hesitate to ask for the sale or even
moving the business relationship forward to the next level in a business
meeting?
-
Are you afraid of coming across as too pushy,
forceful or obnoxious?
-
Are you uncomfortable sharing your talents, your
skills and your backgrounds because you might sound conceited or arrogant?
-
Do you hate writing marketing or selling copy?
-
Do you attend networking events to meet new
people and yet never follow up with the people you meet?
-
Do you talk and talk to prospective customers,
sharing your products and/or services but realize later that you never got
to the point?
-
Would you like to find polite, courteous ways to
get more prospective customers to happily say “yes” to doing business with
you?
If you answered
“yes” to at least two of the questions above, my myth-shattering book,
“Testosterone-Free Marketing” can help you have more fun, feel more confident
and make a lot more money.
My book is all
about why we as women hold back when it comes to success in business,
particularly in marketing and selling. If you've ever felt stuck, hesitant or
overwhelmed about marketing your business (or the business you'd like to
start) this book is for you. If the thought of marketing drives you to
chocolate - get this book now.
There's no doubt
women have very different challenges when it comes to marketing our businesses
compared to men.
Who Else Believes Owning a Business Should be About More Freedom, More Fun and
More Money?
I work about 25 hours a week. Often less. My bills are paid.
I have no credit card debt. In fact, I put a considerable percentage of
income into savings. Without fail. We own a lovely home and drive newer
cars. I go to the gym four days a week. My husband and I walk together after
dinner in a charming park close to home to relax and connect at the end of the
day.
I work from my laptop pretty much anywhere. Often it’s a local
coffee shop or bookstore – where I run into friends every day. I can work from
anywhere I have access to the Internet and my cell phone.
Every month we drive four hours to another state for the
weekend to see the kids and the three most adorable grandkids in the world.
Angelica is almost four, Wyatt just turned three and Reese is seven months
old. We spoil them with affection and special gifts when we see something we
can’t resist.
Next month we’re visiting an exotic resort in Mexico for a
week. I’ve been to Europe several times, Caribbean cruises, Hawaii, Greece
and Turkey – all in the last few years. I’m 49 and my husband is 61.
My husband is semi-retired and works 25 hours a week for a
local non-profit organization. He gets a pension of less than $300 a month
from an aerospace corporation where he worked for many years. Translation:
not much money but plenty of personal satisfaction. Our lifestyle isn’t based
on his income. With my Internet income we’re exceedingly comfortable,
relaxed, stress-free and confident about our retirement in the coming years.
I have clients I love working with and I feel totally confident
and at ease when it comes to marketing and selling. I no longer break out in
a cold sweat and get shaky hands when asking for the sale. In fact it’s a
pleasure asking and finding out if my products and services are right for
their needs or not. Most people say “yes” enthusiastically But it wasn’t
always so, believe me.
Why I Truly
Believe I Can Help You
You see, I wrote the book I needed to read. I'm probably a lot
like you. I grew up being told:
-
"Don't toot your own horn"
-
"Be a nice girl"
-
“Don’t ask for anything. Just hint."
-
“Let everyone else go first"
-
"Wait for the boy to call you."
Were you told
these things growing up as a girl too?
There's nothing
wrong with these statements or messages in our traditional roles as
girlfriend, wife and mother. The problem is they don't work now that you own a
business - or would like to. Many women wait for customers to call like we
waited for the cute boy from high school History class to call us for a date.
I got a college
degree in Marketing but in my first selling role (I bought a business from my
father-in-law when I was 25) I realized I felt paralyzed in selling
situations. It seemed like nothing I learned in college applied to my small
business. I remember situations (this was when I sold in person) when I hoped
the customer wouldn’t show up so I wouldn’t have to face them.
I also remember
the moment I’d get in my car and put the key into the ignition, tears would
stream down my face. I felt frozen with fear when I spoke with customers.
Sharing why I felt I was the best person to help my customer was almost
impossible.
I’m a reasonably
smart woman – no genius. In social situations you’d never know I was so
fearful in marketing and selling. I’m reasonably outgoing and friendly. But
in business situations, even at networking meetings I felt so shy I just
wanted to turn around and leave.
Have you ever felt
like an idiot after reading a marketing book or attending a seminar or
listening to tapes and you said, "Gee, that doesn't seem too hard." But
actually doing it was totally different. A girlfriend summed it up nicely
when she said, "It's one thing to learn about it - it's another thing to DO
it."
Then one day I had
one of those massive epiphany moments. It was as if I’d been living in a
thunderstorm and suddenly the sunshine and the birds came out. I realized
what was missing. In me. And, in my customers.
But I wasn’t there
yet. It was much more than just a little tip or trick. It was all about us
as women. Your approach towards customers. Your attitude. How you feel
about yourself. And how all that is reflected in the marketing and selling
message you put out to prospective customers. You see, owning a business is
one of the biggest self-growth challenges you’ll ever endure. Your business
growth can’t happen any faster than your personal growth. I started testing
what I discovered and it worked.
About a year later
I took a part time position as an Executive Assistant to a mega-bestselling
author and seminar leader. If you’ve ever wanted to learn about creating
“multiple streams of income” you know who he is. I got the position using my
new marketing and selling strategies.
The guy was a
multi-millionaire and he was enthusiastic and anxious to hire me after I used
my new marketing “strategies” with him. The position augmented my income but
more importantly it gave me an opportunity to watch and learn from a marketing
and selling master.
Amazingly, the
biggest lessons came not from him (Oh, I learned plenty!) but from the
protégés in his seminar program who paid thousands of dollars to take part.
You see, 18 months after I started working with him I segued from being his
assistant to being a marketing trainer and coach in his program. During a six
year period I mentored over 1,200 people. About half men and half women.
What I Learned was Astounding
I wasn’t alone.
The vast majority
of the women I coached had the same challenges and reservations about
marketing and selling as I used to have. I wasn’t crazy or an idiot – I was
female. My previous fears and doubts about marketing and selling (and yours)
stemmed from a combination of factors both nature and nurture – about the
differences between men and women.
I started
researching. The differences between men and women was a subject I’d always
been fascinated with. Over the years I’d read every book and article I could
get my hand on. But now as I explored I was riveted. I was a woman on a
mission. I uncovered information that led me to believe without even being
aware of it – there are natural (but infinitely changeable) discrepancies
between men and women when it comes to projecting outward, marketing and
selling. I was blown away by some of the things I discovered.
Yes, we are
naturally better than men when it comes to building rapport and
relationships. Yes, we naturally better when it comes to using our intuition
to assess the situation we are in. We have amazing marketing strengths in
these areas. But for most women we are lousy when it comes to sharing what
our strengths are and asking for the sale.
I incorporated
what I learned and shared it with hundreds of women I coached. Many of those
women still share with me the successes and joy they’ve experienced since
working to I developed action steps that would help them to handle marketing
and selling in ways that were, savvy, professional, confident and friendly.
Four years later I
completed my 212-page content-loaded book: “Testosterone-Free Marketing: The
Yin and Yang of Marketing for Women.”
This Book is Right for You if You Want to:
-
Stop cutting your prices to get business
-
Really prosper and have more time for your life,
too.
-
Know how to project and move energy with
confidence
-
Learn how to get customers to happily say "yes"
-
Take your home-based business to the next level.
-
Leave your job and successfully start a business
of your own.
-
Stop struggling and competing and start enjoying
life.
-
Feel confident, influential and successful in
your own right.
-
Put a lot more money in your purse with your
business.
Finally! You
don't have to be pushy, annoying or manipulative. It's true - the
"testosterone heavy" marketing that you may have recoiled from in the past
just won't cut the mustard for us anymore. There's no need to "clobber the
competition" achieve “world domination” when you have strategies that let you
be yourself and open the floodgates to all the business and cash flow you can
stand.
“Testosterone-Free
Marketing” can help you get there. You will finally understand why you do the
things you do – holding back from success in your business. But you will also
get step-by-step action steps at the end of every chapter to help you create
the business you’ve always wanted and the success you deserve.
“Testosterone-Free Marketing” will Reveal How to:
-
Double your
sales with less effort in 30-60 days
-
Discover the
keys to being a marketing / selling pro as a woman
-
Do what you love
without being manipulative or pushy
-
Secrets to why
you hated marketing and how to love it
-
Create business
relationships and cash flow faster
-
Goal-setting
almost impossible to NOT succeed at
-
Feel calm and
centered while juggling multiple demands
-
Positively
persuade clients so “yes” happens effortlessly
Why Should You Trust Me?
I’ve become the expert that the experts turn to behind the
scenes when they want marketing that’s friendly, helpful, in integrity and not
loud, pushy or obnoxious.
As you know from my story above I’ve mentored over 1,200 men
and women in marketing and had thousands more attend my teleclasses and
presentations..
I paid attention. I took notes. I tested and tried things on
my own.
I’m in demand as a marketing mentor and a speaker and workshop
leader. There is no one else who has my unique combination of marketing
information and strategies that have been uniquely developed to help women,
home based business owners. There are plenty of worthwhile books out there
when it comes to marketing how tos and strategy. However, if you find
yourself wanting more, more, more and you haven’t even implemented what you’ve
learned from books, CDs or your upline because something about it makes you
feel uneasy or a little bit overwhelmed – it’s time for “Testosterone-Free
Marketing.”
Here’s What Others Say about “Testosterone-Free Marketing”
“As a working artist, I always believed the stereotypical ‘starving artist’ myth, along with
the common belief that artists don't have any business sense. Since applying the
principles Denise teaches in ‘Testosterone-Free Marketing,’ my career is taking off in
directions I never dreamed possible and at an astonishing speed. I no longer hide
behind my easel at art shows, afraid to approach customers, or play hermit in my studio,
avoiding self-promotion for fear of looking foolish, pushy or unladylike. I’ve discovered
my avoidance of marketing was based on unfounded, outdated and unnecessary fears.
She showed me how to eliminate those fears, vastly increase my confidence and
take my business and art to the next level. Any woman who wants to improve her
business should...no, MUST read this book. It has literally changed my life.”
Beverley J. Hanna,
Fine Art
“I’d been paddling along, enjoying a small success in my own business. Since
reading Testosterone Free Marketing, however, I've seen where some of my
own beliefs about my abilities in business have limited my success. I've always
put off having a business plan, preferring to have my business evolve organically,
but after I finished reading the book I excitedly laid out a comprehensive business
plan that should have me quadrupling my income in the coming year!! I’ve read
lots of other marketing books without feeling the same - TFM touched the core of
who I am as a woman in business and has inspired me to be as great as I can be.
Don't you deserve as much success as you can create?”
Jennifer Clare
The “Stop Weighting Newsletter”
"At age 61, I started a new business. Yet, I reached a point
where I was so frustrated with marketing I was unsure if I wanted to
continue. I was searching for answers, then I read Denise Michael’s amazing
book, ‘Testosterone-Free Marketing.’ What an amazing education in marketing
and in why I kept holding myself back! One of the many things I discovered
was, I can be me - a woman - and market my way! I’m finally ready to really
move mountains! Get the book and you’ll get where you want to be with your
business!"
Kay Clark, Owner
KC Transcriptions, LLC
“Testosterone Free Marketing’ is a true page turner and a must
read for women and MEN alike! Before TFM, I knew my style was different, but
I what I didn’t know was that it is perfectly normal. Women are not as ‘cut
throat’ in their approach, like many in our male-dominated business world.
The one thing I learned is that there can be a harmony between the marketing
styles of women and men. From this point forward I am no longer going to
downplay my skills and abilities. I am going to toot my horn and love every
minute of it!”
Becki Noles Virtual
Accuracy
"I'm great at running in circles and getting little if nothing
done. I needed someone to step in and help me with basic "to do" steps,
pointing me in the right direction. I found what I was looking for in
'Testosterone-Free Marketing.’ Denise’s book offers a wonderful balance of
facts, encouragement and action steps written in a heartfelt, warm manner.
Now, I'm looking forward to enjoying important changes in my business and
personal life as I apply her sage wisdom and practical steps. If you've "tried
everything" and still feel unbalanced, you need a good dose of TFM by Denise
Michaels.
Leslie Baldwin Springanew
Live!
"I thought I was the only woman out there who felt confident
about everything else EXCEPT my ability to market my own business. Denise's
groundbreaking "Testosterone-Free Marketing" helped me understand why I had
difficulties with marketing and gave me concrete tools to make lasting
changes. This awesome new book should be recommended reading for every woman
who owns her own business."
Lynne Klippel, Author “Web
Wonder Women”
“I cried my way through the introduction of your book.
FINALLY! Someone who understands I went into business to bring kindness,
love, and blessings to the world not to destroy anyone in the process. I
can't believe the process of Marketing can be so cathartic! I feel so
empowered! What I have found most valuable is the tools that fit me as a woman
so clearly - one is the concept of being a SISTER to your male clients. It
feels so right - so real and is easy and safe. Another area of great value is
adding a bit of male boldness to the introduction of my services and the area
of pricing. This book, - has been a godsend to me already!”
Tamara Gilden, Owner Employee
Energizer
“What a relief to discover just how painless
marketing can be! Not only can I market without all the hoopla -- but I can
market with integrity -- in ways that suit me personally. Denise has a
wonderful gift for breaking things down into fun and do-able bites. Her book,
‘Testosterone-Free Marketing’ has given me back my excitement about
marketing. Thanks, Denise - no more fear of the unknown!”
Darlene Arechederra, Owner Rat
Race Remedies
“’Testosterone-Free Marketing’ is brilliant!
Denise answered questions and presents strategies in a practical, entertaining
way. Her writing style had me turning the pages easily and with great
interest! It’s more than a marketing book, it’s about life as an
entrepreneur, and Denise brings a wealth of experience to every chapter. She
gives easy-to-do assignments I can begin today as I build confidence and
courage in my new career. One tip alone changed the way I looked at
marketing, and I know will reap huge rewards. Our inner game is reflected in
our outer world, and Denise gets to the core of what marketing is all about.
I highly recommend you buy and read her book whether you’re new to business or
you’ve been marketing for years.”
Jennifer Williams, President,
Beyond Education, Inc.
“I wish Denise had written her book ‘Testosterone Free Marketing’ years ago -
I sure could have used a ‘Magnetic Focus Plan’ for my last business! Her
chapter ‘Creating Balance and Support with Your Marketing Strategy’ provides
analogies to dining room tables and invitations which are simply brilliant. I'm
planning on re-reading the entire book before planning another marketing
campaign. Thanks so much, Denise, for getting the word out to us ‘Yins’.”
Vida Evelyn, Writer and Managing Editor
LaPetite Zine
“As a therapist my business is all about helping women. Yet, I
had a fear about developing and sustaining a small business of my own. After
reading Denise’s book, I’m committed to stepping out in a greater way. She
proves there’s room for the yin or feminine in marketing, and we shouldn’t let
it scare us. Since I’m passionate about what I do, shouldn’t I be committed
to my own success? Isn’t it the same with you? Except first, we must
extinguish our self-defeating thoughts. ‘Testosterone-Free Marketing’ gets to
the heart of the matter in a way that’s truly empowering. Get the book now!
Then, start practicing the amazing strategies and tips Denise teaches.”
Diane England, Ph.D. Benefitting Women
"I was
overwhelmed by the daily obligations of my business and personal life.
Sometimes I felt so deluged it was easier to forget marketing. But without
marketing, there's no money. I'm in business to help women attract men who
will make them happy, and make money. Like many women, I treated my business
like a hobby. Denise set me straight. Her book is teeming with
easy-to-understand tools anyone can use and nuggets gleaned from her marketing
expertise. The confidence techniques in the book alone gave me the moxie to
put my name out there, take risks, expand my vision and build a real
business. If you are a woman in business (or just thinking about it), put
yourself on-track by reading Testosterone-Free Marketing."
Terry Hernon MacDonald Marry
Smart
“Before reading ‘Testosterone Free Marketing’ I thought all that
was necessary to expand my business was to do a good job and let word of mouth
do my marketing for me. The book showed me just how naïve and clueless I
was. I’m learning that success comes one step at a time by putting myself
‘out there,’ taking risks and putting 100% of my attention on locating and
serving my “perfect customers” rather than waiting for them to come to me. I
highly recommend the book to any woman who is thinking of starting a business
or who already has her own business and wants to expand it.”
Sue Koch, Life Coach
Exit Strategies for Corporate Rats
Here's What You Get with This Amazing Offer:
My book is a
culmination of three years of research and testing. This is not theory. It's
practical, easy and fun to read. My step-by-step "Get Started Now" sections at
the end of each chapter will give you the empowering tools and actions to make
it happen for you.
Oh, and I have to
share with you - I even wrote a chapter for men. So, if he's not very
supportive or he is supportive but still doesn't seem to "get it" when you try
to talk with him about your business - have him read Chapter Fifteen. He'll
get it and you'll get the support you've wanted all along from the man in your
life.
But Wait! There's Even More Value in this Special Offer
In addition to the
personally autographed book, you will also get some amazing free bonuses.
First, you will
get my amazing audio download called, "Creating Amazing Confidence." This
audio alone is a $149 value. If you act on what you learn it will transform
your life. You will never feel like hiding your light and your uniqueness
again. Discover the secrets to acting with confidence as a woman so you
command immediate respect and appreciation from others around you.
These ideas and
strategies work - I promise. You'll also get my top secret key to tapping into
the deepest well of self-confidence from within that you may not have ever
been aware of. It's amazing, it’s super easy and it works. This information
has changed many lives and businesses - it will change yours, too. You can
listen to the audio anytime of the night or day, 24/7. Believe me, you’ll
feel empowered not in a rah-rah “I got the world by the tail way” but in a
quietly, confident and knowing way.
You’ll also get an
amazing free Special Report on how to do public relations successfully.
Public relations is about getting positive media exposure that will position
you as an expert and lead customers to you and what you offer. I’ve been
doing PR for over 20 years. Savvy business owners know being willing to be
seen in the media in print articles, radio and even TV can give you an edge
that is just unstoppable. But it takes a little confidence to do it. These
22 jam-packed pages of wonderful tips and techniques are a $67 value – and
worth every penny. It’s yours free when you get the book.
But that's not
all. Here's another free bonus for you because I really want to give you the
best and I need to promote my book. I'm so serious that I'm willing to give
you even more.
You also get a
free mentoring call with me. I have coached over 1,200 people (both men and
women) to marketing success and I’d like to help you, too. In this one hour
call you’ll be able to ask questions and get answers to your marketing
challenges. I’m very good at “lasering in” and helping you get results fast.
There’s one little
catch, though. I only ask that you finish reading the book first before you
schedule a coaching call with me. I charge my best business clients $225 for
a one hour mentoring call. Many find that one hour on the phone together is
enough to turn their business and their life around.
How Much Will all This Cost Me, Denise?
Now in total when
you add up the price for the book, the audio, the Special Report, and the
Coaching Call, this is a $461. USD value. You get it all for much, much less.
Get this! You get the whole kit and kaboodle for just $29.95 plus actual
Priority Mail shipping and handling for US and Canadian residents. That’s a
savings of $431. USD. If you live outside the US, the price is an additional
$11 to cover Global Priority shipping. So the total price for non-US residents
is $40.95 in US funds.
Don't miss out on
this amazing offer. A $461. value for $29.95 USD? Is that nuts or what?
Won't you join
me? Stand up to the ol' boys and say, "Too much testosterone, man!!"
To order click on
the appropriate link below. The links will take you to a PayPal page where you
can place your order. You can now pay with an ATM card or credit card on
PayPal and you don't have to be a member. It couldn't be easier. Or, if you
have a PayPal account you can use that, too.
Very Important:
Be sure to include your full name (so I can personally autograph it to you)
and your mailing address. Remember, "Testosterone-Free Marketing" is a book,
not an ebook. I can't send it to you without a mailing address. Please include
your phone number too - just in case.
I'm really excited
about this and I can't wait to have you as part of my TFM family.
Don't miss out!
This is one of those all-too-rare situations where you are getting a book
that's innovative, fresh, new and can truly change your life. After all, it's
always a good choice to learn how to feel more confident, savvy and make more
money at the same time.
Remember, don't
forget to include your full name, mailing address and phone number. If I don't
have the right information it's impossible for me to send your book out to
you.
Act today!! For US
and Canadian customers the above package is $29.95 USD plus $5.05 in shipping
charges. (I ship Priority Mail in the
US
and first class to Canada.
For customers who
live outside the US or Canada, due to increased shipping costs (Global
Priority Mail) the above package is $40.95 USD including shipping.
Want a second copy
of "Testosterone-Free Marketing" for a friend included in your order? It's
just an additional $20 including tax. There are no additional shipping charges
when purchased in the same order.
Total: $55.00 USD
Click
here
to order.
You can also send
me a check if you prefer.
Just send me an
email and I’ll give you my mailing address. Personally I've been using
PayPal for over six years and find it very user friendly - but you may have a
different opinion and I don't want that to stop you from getting this valuable
book and bonuses.
Yours in business
success, abundance and fun,
Denise Michaels
Author,
"Testosterone Free Marketing"
PS: Don't ignore
this offer. This is an incredible $461.00 offer for only $29.95 USD for US and
Canadian residents. This book will change your life. You have the power to
make this year your best and most successful year ever!!
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